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Keyword Density

Keyword density is always a hot topic. A search for “keyword density tool” brings up nearly 50.000 results in Google.
Even top SEO programs, such as IBP and Web CEO have keyword density tools.

The article linked below by Linda Jenkinson shows you how to optimize a page without using keyword density tools. 

The mistake many webmasters and keyword density tools make with keyword phrases is that you needn’t keep words in keyword phrases adjacent to each other. The sentence “White bread makes good toast” will fair just as well in search engine results as the phrase “white toast”. Creative use of keyword phrases makes your content both more informative and a more enjoyable read for your visitors.

Linda Jenkinson, founder of Web Content Design, specializes in freelance writing and editing Search Engine Optimized web content for Internet businesses.

Are links in footers treated differently than paragraph links?

This video is part of a "Grab Bag" series in which Matt Cutts, head of Google's webspam team, answers questions from users.

Andres from Boston, MA asks:
"Does Google treat links in footers differently than links surrounded by text (e.g. in a paragraph)?"