Social Media Network

30 Black Hat SEO Techniques You Can Use Ethically

  1. Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.
  2. IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
  3. 301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.
  4. Throw Away Domains – Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com
  5. Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
  6. Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
  7. Keyword stuffing – Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.
  8. Automatically generated keyword pages – Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.
  9. Mispsellings – Define, correct the misspelled term and/or redirect to the correct version.
  10. Scraping – Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.
  11. Ad only pages – Create all page ads (interstitials) and show them before users see content like many old media do.
  12. Blog spam – Don’t spam yourself! Get spammed! Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.
  13. Duplicate content on multiple domains – Offer your content under a creative Commons License with attribution.
  14. Domain grabbing – Buy old authority domains that failed and revive them instead of putting them on sale.
  15. Fake newsCreate real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics.
  16. Link farm – Create a legit blog network of flagship blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself.
  17. New exploits – Find them and report them, blog about them. You break story and thus you get all the attention and links. Dave Naylor is excellent at it.
  18. Brand jacking – Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.
  19. Rogue bots – Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.
  20. Hidden affiliate links – In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.
  21. Doorway pages – Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.
  22. Multiple subdomains – Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.
  23. Twitter automation – There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.
  24. Deceptive headlines – Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more humorous post.
  25. Google Bowling – The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.
  26. Invisible links – You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.
  27. Different content for search engines than users – Do you use Wordpress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.
  28. Hacking sites – While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.
  29. Slander linkbait – Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.
  30. Map spam – Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.



The company was founded in March 2006 by search engine expert Kevin Gibbons. His aim was to use the latest SEO techniques to help businesses maximize their website profiles in order to increase their online visibility and sales.

Operating from the Oxford Science Park, Oxford, UK, SEOptimise’s clients range in sector from biotechnology to travel and retail, and include Cellmark, Oxford University Press, Audley Travel, WRAP, Ecosecurities and Aptuit. SEOptimise is a ‘best practice approved’ member of the Internet Advertising Bureau (IAB) and is on the UK advisory committee of the Search Engine Marketing Professionals Organisation (SEMPO).

Supplemental Results Hell

What are supplemental results?
Supplemental results usually only show up in the search index after the normal results. They are a way for Google to extend their search database while also preventing questionable pages from getting massive exposure.

How does a page go supplemental?
From my experiences pages have typically went supplemental when they became isolated doorway type pages (lost their inbound link popularity) or if they are deemed to be duplicate content. For example, if Google indexes the www. version of your site and the non www. version of your site then likely most of one of those will be in supplemental results.
If you put a ton of DMOZ content and Wikipedia content on your site that sort of stuff may go supplemental as well. If too much of your site is considered to be useless or duplicate junk then Google may start trusting other portions of your site less.

Negative side effects of supplemental:
Since supplemental results are not trusted much and rarely rank they are not crawled often either. Since they are generally not trusted much and rarely crawled odds are pretty good that links from supplemental pages likely do not pull much - if any - weight in Google.

How to get out of Google Supplemental results?
If you were recently thrown into them the problem may be Google. You may just want to give it a wait, but also check to make sure you are not making errors like www vs non www, content management errors delivering the same content at multiple URLs (doing things like rotating product URLs), or too much duplicate content for other reasons (you may also want to check that nobody outside your domain is showing up in Google when you search for site:mysite.com and you can also look for duplicate content with Copyscape).
If you have pages that have been orphaned or if your site's authority has went down Google may not be crawling as deep through your site. If you have a section that needs more link popularity to get indexed don't be afraid to point link popularity at that section instead of trying to point more at the home page. If you add thousands and thousands of pages you may need more link popularity to get it all indexed.
After you solve the problem it still may take a while for many of the supplementals to go away. As long as the number of supplementals is not growing, your content is unique, and Google is ranking your site well across a broad set of keywords then supplementals are probably nothing big to worry about.

Note: 
All of the text above has been copy&pasted from:
http://www.seobook.com/archives/001545.shtml
so, if those points are correct this post should go Supplemental in no time, right?
Wrong. Wait and see ...

Matt Cutts, a well known Google engineer, asked for feedback on the widespread supplemental indexing issue in this thread. As noted by Barry, in comment 195 Matt said:
Based on the specifics everyone has sent (thank you, by the way), I'm pretty sure what the issue is. I'll check with the crawl/indexing team to be sure though. Folks don't need to send any more emails unless they really want to. It may take a week or so to sort this out and be sure, but I do expect these pages to come back to the main index.

In the video below Matt Cutts answers questions about Supplemental Results,

Should I worry about results estimates for:
1) supplemental results
2) using the site: operator
3) with negated terms and
4) special syntax such as intitle: ?

Answer: No. That's pretty far off the beaten path



Getting Out of Google Supplemental Results

Getting out of the Google Supplemental Results may be possible by improving your website navigation system. To get more pages fully Google indexed, the prominence of important website pages can often be boosted by linking to them from pages within your domain having the highest Page Rank, such as your homepage. The reason for this being that Page Rank is passed from one page to another by links and the most common cause of Supplemental results is lack of Page Rank.

Start by determining your most important web pages which have been made supplemental - for example those promoting lucrative products and services, and then improve your website internal linking by adding links to these pages from more prominent fully Google indexed pages of your site including your homepage. At the same time, ensure that your website navigation system is search engine friendly using a website link analyzer.












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By improving website navigation and getting more inbound links from other Worldwide Web sites, you may be able to get more website pages fully Google indexed, solving the problem of partial Google indexing and Supplemental pages.

Where the Google Page Rank of your website homepage is PR4 or PR3, improving your website navigation system and in particular the prominence of internal pages may help to get out of supplemental results. This can be done by including static hyperlinks from the homepage to your 'problem supplemental result pages'.

However, where your homepage is PR3 or lower and you have a large website, internal navigation improvements alone may still not be enough when it comes to getting out of the Google Supplemental Results. At PR3 or lower, your homepage Page Rank is probably too low to pass on enough Page Rank to your internal pages to completely get out of Supplemental Results.

To fully solve the problem of partial Google indexing, get more one way links to your site from quality web directories and sites of a similar theme and wait patiently to become fully Google indexed. In addition, getting more quality one way links pointing to internal pages of your website (rather than just targeting your homepage) is another powerful way of boosting the ranking of those pages against specific keyword terms, and it will also assist in getting them out of supplemental results. This is often referred to as "deep linking".

Note:
Google states that they have now removed the label "Supplemental Result" from their search result pages:
"Supplemental Results once enabled users to find results for queries beyond our main index. Because they were "supplemental," however, these URLs were not crawled and updated as frequently as URLs in our main index.

Google's technology has improved over time, and now we're able to crawl and index sites with greater frequency. With our entire web index fresher and more up to date, the "Supplemental Results" label outlived its usefulness."

Right, that is correct. It is called now "Omitted Results". Same thing really, and same side-effects, at least from this non-Google point of view.

More Info

Bookmark Oriented Social Media Websites

Social bookmarking sites can help creating inbound links.

Most of social bookmarking sites have the following steps:

1- Register an account.
2- Suggest a URL
3- Get bookmarked, (digged...)

Below a list of the most popular as per OnlyWire:

Ask

Bebo

Bibsonomy

Blinklist

BookmarkSync

Connotea
Delicious

Digg

Diigo

Facebook

Fark

Faves

FriendFeed

Google Bookmarks

Hi5

Jumptags

LinkaGoGo

Mister Wong

Mixx

Multiply

MySpace

Newsvine

Plaxo
Plurk
Propeller

Reddit

Simpy

Slashdot

Spurl

Stumbleupon

Tumblr

Twitter

Yahoo Bookmarks

SEO tools

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Check the number of pages search engines have listed from your website.

Site Spider Viewer
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Twitter Links Finder
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