“The Value of Google Result Positioning” looked at a sample of traffic coming into Chitika's advertising network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
Numbers are based on a sample of 8,253,240 impressions across the Chitika advertising network in May, 2010.
These results took by surprise even seasoned SEO experts such as the own Chitika's research director Daniel Ruby, who commented that:
“Obviously, everyone knows that the #1 spot on Google is where you want to be. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”But also remember that becoming number one is easier than remaining number one, and this is specially true for Google.
Headed up by research director Daniel Ruby, Chitika’s research department has its fingers firmly on the pulse of the Internet.
By analyzing data from Chitika's publisher network – over 80,000 sites and always growing – Ruby and his staff can spot trends ranging from operating systems to ad click rates.
Research Director, Online Insights